Ashley – M72731 – Queen – 12″ Memory Foam

Bed In A Box – 12″ Memory Foam


(7 customer reviews)

Item can be ordered (7-10 days order time)

SKU: M72731 Category: Tags: ,

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When it comes to your comfort, discover the Ashley-Sleep® 12-inch queen mattress. Its thick layer of memory foam contours to your body delivering amazing support, pressure relief and comfort. The memory foam layer is supported by a super thick layer of firm support foam. Plus, this mattress is made of hypoallergenic material, keeping dust mites, pollen, mold and pet dander out. This mattress comes in a box for easy set up. Foundation/box spring available, sold separately.
  • Comfort level: ultra plush
  • Thick memory foam layer
  • Super thick firm support foam
  • Stretch knit cover
  • Easy set up: Cut away the thick plastic wrap, unroll the mattress and watch it fully expand into place within minutes
  • 10-year non-prorated warranty
  • Foundation/box spring sold separately
  • Hypoallergenic: made from materials that don’t trigger allergies
Weight70.0 lbs
Dimensions80.0 × 60.0 × 12.0 in

Ashley Chime


Cushion Firm


12 inches

Mattress Size


Quilt - Top of Mattress

Stretch Knit Cover

Comfort - Padding Layers

2" Memory Foam

Correct Back Support System

10" Firm Support Foam

Foundation (optional)

Standard 9" Foundation, Better Than A Boxspring Foundation, Adjustable Base Compatible

Made In



10 year warranty against manufacturer's defects

7 reviews for Ashley – M72731 – Queen – 12″ Memory Foam

  1. Kimmie F (verified owner)

    Okay so this is the best bed I have ever slept on. Slightly firm but I like that. My wife and I are separated nearly 100 lbs and there is no dip on the other side. It holds your position quite nicely! This bed is SUPER COOL when sleeping. Not hot at all. I had a Queen Lucid cooling gel memory foam mattress I bought 2 years ago. It ran HOT and was horrible quality. This mattress is great quality and inflated fully within 30 minutes. It moved around tight corners nicely also. Highly recommend 5 stars!!

  2. Matt L (verified owner)

    I LOVE this bed, I am a big guy 6’3 300lbs and I fit comfortable on it and it forms to body. I haven’t been able to sleep well, and with this bed I feel like I’m sleeping on a cloud. Highly recommend this bed and I will most likely buy another one for my daughter.

  3. Summer G. (verified owner)

    We had been looking for a new bed for months. I, like many here, didn’t want to pull the trigger on a mattress until I reviewed as many as possible. I read reviews and watched YouTube videos on Purple, Ghost, Lucid, Nectar, Tuft & Needle etc. My brain was hurting and my eyes were burning. I came across Chime and everything seemed good and the price is fantastic compared to the others. Unboxing: Its unboxes like any of the others. Carefully cut plastic and unroll bed. Then cut second set if plastic and watch the magic that is a 1″ bed grow into a 12″ mattress. Remember those grow a dinosaur by adding water pills as a kid? It’s kinda like that without adding water. Firmness: I realize A LOT of people complain about how firm it is. Evidently I must have been sleeping on a broken hardwood floor for a mattress because this new mattress is amazing! I laid down on it after setting it up and didn’t get up for two hours. I don’t find it very firm at all. I’m 6’5″ and 274lbs. So maybe that plays into it. This bed beyond comfortable. Overall: This was an excellent purchase for us. After our first night of sleep I woke up and didn’t hurt. No joke. I’m sore but no actual pain like I’ve been used to for over a year. Its very well priced and showed up days early. How it will hold up over time is unknown but the now is amazing.

  4. simplyxcrissy (verified owner)

    Seriously I have nothing bad to say about this bed. Easy to set up, expanded right away and it feels amazing! Slept so comfortable! If you’re considering this bed… just do it! You will not regret it!!!

  5. Steve F (verified owner)

    Ok. Everybody is weary about buying a mattress online, who wouldn’t be; but luckily we have people that take the leap and let us know what the scoop is on a review. Reading all the great reviews and seeing how the only bad reviews were that is was too firm (who wants to sleep on a pillow, not MY back) I decided to take a leap. I set this baby up last night (12” Queen); I placed the roll on my new Queen frame and as directed cut plastic gently not to damage the mattress. Once it’s cut the outer layer of the protective plastic it will unroll, then you take the remaining plastic bag off ( I cut the end and slipped it off like a sleeping bag ). This thing literally expanded in front of my eyes, I couldn’t believe how fast it came to life. There was little to no smell, I thought I smelled something and then didn’t notice a thing after that one whiff (smell could have been the protective plastic), so I’m going to say no smell at all. I read answers to questions and read the paperwork to find out how long to wait; just looking at it it really appears that you could sleep on it in minutes. But I was happy to read that 3-4 hours before sleeping on it was recommended and not 24-48! Apparently the bed expands to 90% in 3-4 hours and the last 10% fills out over the course of 2-3 days; so after 4 hours I jumped in. YES! Comfortable AF! Sure it’s on the firm side but it’s not like concrete, hardwood or even remotely close to something of that nature. The mattress is firm and molds to your body but you don’t sink into it far, IMO it’s just right. I woke up this morning feeling happy and satisfied. I would suggest this to everyone and I will!

  6. Josh G (verified owner)

    Exactly what my back needed. I love it enough that I plan replacing all my mattresses with these. It’s great!

  7. James H (verified owner)

    Good Buy It reflected unevenly. Other than that, everything is working as advertised.

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